| Coldwell Banker Heritage Implements Goomzee Text Message Marketing |
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Lehigh Valley, PA (August 17, 2009) - The Lehigh Valley Association of REALTORS® recently announced that Coldwell Banker Heritage has introduced Realty Connect, a service that allows homebuyers to receive information on homes for sale through text messaging. REALTORS®, who choose to use the service, will place a special text message code on signs and in advertisements. The national access number 44133 will appear along with the property code. Homebuyers will send a text to 44133 and enter a property code in the message area. Within seconds, key information on the home for sale will automatically be sent to their phone. If photos or a virtual tour is available, there will be a slight delay and then a link will be sent to view photos or video. “More and more consumers are communicating via text messaging,” says Nick Kavounas, associate broker at Coldwell Banker Heritage and manager of its Allentown office. “Realty Connect is helping to differentiate us from other REALTORS®. We provide immediate information to homebuyers by combining three forms of media into one: texting, virtual tours and flyers,” Kavounas adds. Realty Connect, the text messaging system was introduced to Kavounas through his membership in the Lehigh Valley Association of REALTORS® that recommends the Goomzee system to its Association members. Lon Whittier, quality assurance manager with Goomzee has worked closely with Kavounas. “Coldwell Banker Heritage has adapted the technology and incorporated it into their advertising mix,” says Whittier. “At Goomzee, we promote Realty Connect as a green product improving the carbon footprint by reducing the paper waste of flyers.”
About the Lehigh Valley Association of REALTORS® The Lehigh Valley Association of REALTORS® is a not-for-profit trade association. The Association provides professional development and training resources, competitive market information, legislative advocacy, a peer review and mediation process for members, and a dispute resolution service for consumers. LVAR is publisher of Lehigh Valley Real Estate Weekly and Commercial Corner. Members of LVAR pledge to uphold the National Association of REALTORS® code of ethics, a criterion of excellence and professional conduct. For more information, visit: www.lehighvalleyarea.com About Goomzee Corporation: Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers at the point-of-interest. Goomzee's flagship product, Realty Connect, and now Mobile Virtual Tours, specifically assists real estate professionals. The Company was established in 2003 offering hosted online storefronts to small businesses as well as consulting for some of the world's largest companies and brands. Goomzee is an industry leader in text message marketing and continues to innovate from a client first perspective. For more information, visit www.goomzee.com
If you would like a demo on the system, enter 44133 in the ‘To’ section of your text message and 10054 in the message area and send. Standard message rates apply. |

























