Goomzee Writes The Book on High-Tech Marketing - Literally

Missoula, Montana, March 31, 2009 – Goomzee Corporation announced today that they've been featured in the third edition of a college textbook on high technology marketing and innovation used nationwide.   The book "Marketing of High-Technology Products and Innovations (3rd Edition)," by Mohr, Sengupta and Slater has been cited on Amazon.com as a good overview of industry practice, mixed with theory on marketing and the diffusion of innovations.  It provides tools and frameworks to develop effective marketing strategies in high-technology environments.  As an innovator in mobile marketing, Goomzee was selected given its blend of traditional marketing best practices and use of cutting edge technology. Mike Sparr, CEO of Goomzee said, "Goomzee takes great pride in being recognized and studied by top minds and blossoming future entrepreneurs.  When approached by the authors regarding the project, I was honored to see our company recognized amongst other global brands like Apple, Cisco Systems, Skype and more.  We are pleased to share insights that may help others achieve success in high-tech marketing."   "Clearly the most effective academic book on the market for teaching marketing strategies that are unique to organizations that are substantially impacted by technology," states Jim Simpson of University of Alabama Huntsville. "Provides excellent examples and cases which illustrates concepts and theories in the text," adds Raj Rakhra of University of Washington Business School "A very good book with a tremendous depth of reference," notes Dan Maher, ACT Venture Capital. According to the authors, high-technology products are introduced in turbulent, chaotic environments where the odds of success are often low. As a result, the marketing strategies for high-tech products must be optimized to enhance the odds of success. About Goomzee Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers at the point-of-interest.  Goomzee's flagship product, Realty Connect, and now Mobile Virtual Tours, specifically assists real estate professionals to win more listings, acquire more leads and close more sales.  The Company was established in 2003 offering hosted online storefronts to small businesses as well as consulting for some of the world's largest companies and brands.  Goomzee is an industry leader in text message marketing and continues to innovate from a client first perspective.  We connect buyers and sellers at the point-of-interest.  To learn more, visit us online at http://www.goomzee.com or contact us at 877.324.1796.