Today, technology is being woven into the very fabric of our social culture, offering advertisers the ability to extend their reach to consumers much more effectively and immediately. (USShortCodes) Consumers continue to demand instant, and mobile, access to information.  Late 2008, it was reported that 72 percent of US text message users were ages 25 - 49.  That number continues to grow, and the 25-49 demographic is also the same group marketers try to reach with websites.  Several national speakers at real estate conferences state that today's buyer "would rather text you than talk to you".  Goomzee's technology is designed to not only help you reach today's buyers, but promote and facilitate interaction with them to increase sales.

US Mobile Industry Quick Stats

• There are over 276.6 million US mobile subscribers (89% of Americans)
• Over 76.4% of US cell phone subscribers use text messaging
• US mobile operators reported over 100 billion SMS messages sent in December 2009
• Over 73% of new cell phone buyers cite 'text messaging' as the 'most important' feature on their device
• Text messaging has surpassed talk from 13-44 year old US cell phone users since November 2007
• Currently only 30% of US mobile subscribers have data plans (means 70% cannot use apps or web)
• Approximately 70% of US mobile subscribers do not have a smart phone
• iPhone accounts for 9 - 11.7 % share in US market (approximately 90% do not have one)

US Wireless Carrier Market Share

Verizon holds the top position in the US market, commanding 32 percent.  AT&T holds the second place position, then Sprint, T-Mobile and the others slice up a 9 percent share.

US Wireless Device Market Share

Symbian operating systems (like Nokia phones) hold the top position in the US market, commanding 50.3%.  Smart phone use continues to grow as new devices enter the market, however smart phones make up between 23-39% US share (various reports).

Market Research Will Help You Reach Your Organization's Goals

Any organization's mobile strategy must take into account the demographics in their market.  If you were an accessory manufacturer for cars, you would want to know the distribution of cars in the market to pick the top car models to design your products for.  The same holds true when building or selecting a mobile technology given the diversity of devices.  Currently text (SMS) messaging is built into every new mobile device and delivers nearly 80 percent of US mobile subscribers.  This equates to approximately 300% more consumers than smart phones and 800% more than iPhones.  A consumer-facing mobile strategy therefore must include SMS, but prepare for other platforms as the market grows. 

Sources: M:Metrics, Canalys, AdMob, CTIA