Did you know that only 13.4% of US mobile subscribers use mobile web; 6% used it for mobile search (M:Metrics - 3/2008).  Canalys reports less than 13% have smart phones worldwide; in the US less than 3% have iPhones.  One report cited of 2 million iPhones shipped, AT&T reported just over 900,000 activations.  Does this mean 50% of the phones shipped are outside the US?  Could only 1.5% of US mobile subscribers have iPhones?  You may be asking what does this mean for me.  As global experts in technology, our company educates businesses small and large on what technology solutions work best for them and their market.  US text message use is approaching nearly 73% of subscribers, 6 times that of mobile web and 12 times that of mobile search.  There's no doubt that the phones, features and market shifts but when making a strategic IT decision, especially in mobile technology, be sure the solution offered can reach the maximum number of users while supporting the maximum number of devices.  Be sure you know the facts before embarking on that IT project and trust the global experts in wireless technology to help you grow your business.  Realty Connect by Goomzee will keep you ahead of the curve, without swerving off course.

Today, technology is being woven into the very fabric of our social culture, offering advertisers the ability to extend their reach to consumers much more effectively and immediately. (USShortCodes)

• There are over 255 million US mobile subscribers
• Nearly 70% of US cell phone users have sent or received a text message
• US mobile operators reported over 75 billion SMS messages sent in June 2008
• 73% of new cell phone buyers cite 'text messaging' as the 'most important' feature on their device.
• Text messaging has surpassed talk from 13-44 year old US cell phone users

Cell Phone Users Text More Than Talk

The Nielsen Company's new figures show that the typical U.S. mobile subscriber now sends and receives more SMS text messages than they do mobile telephone calls.

As of Q2 2008, a typical U.S. mobile subscriber sends or receives 357 text messages per month, compared to placing or receiving 204 phone calls. Though the number of calls has remained relatively steady, the number of text messages is up 450% from just two years prior. Q2 2008 was the second consecutive quarter in which the average number of text messages sent was significantly higher than the average number of phone calls placed.

The insights come from Nielsen Mobile, a service of The Nielsen Company, which directly measures billing activity through an opt-in panel of more than 50,000 personally liable, postpaid U.S. mobile lines across the top four carriers. Through the billing data, Nielsen reports on everything from how many text messages subscribers send to what games and ringtones they download.

In addition to showing the trend of texts compared to calls, Nielsen's research shows that the typical U.S. teen mobile subscriber (ages 13-17) now sends or receives 1,742 text messages per month (compared to making or receiving 231 mobile phone calls).

Real Estate Buyers Demand Instant Access To Information

Give buyers what they want, when they want it, by making property information available on their mobile phone.  Various studies from WAV Group, REALTOR Associations, MLS and top real estate industry publications claim between 66-75% of buyers use yard signs in their home search.  The mobile phone is becoming a widely accepted tool for gaining access to information and the demographics of users continues to expand.

Source: M:Metrics 2008